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Last updated
21 May 2026

[Privacy policy]

Privacy policy for Neuval.

21 May 2026

This policy explains what personal data Neuval processes when someone visits the website, books a call, or chooses optional analytics.

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01

Controller

Who is responsible for this website

Neuval operates this website from Brussels, Belgium. For privacy requests, corrections, deletion requests, or questions about how project information is handled, contact info@neuval.be.

Formal contracting details, invoice details, and any applicable company or VAT information are confirmed in the relevant proposal, statement of work, or invoice.

02

Plain summary

The short version

  • We collect only the information needed to run the website, answer enquiries, prevent spam, and schedule calls.
  • The contact drawer asks only for email, phone, and what the visitor wants to discuss.
  • Analytics is optional. Google Analytics loads only after a visitor chooses ALLOW.
  • Declining analytics does not block access to the website, contact route, portfolio, or FAQ.
  • We do not sell personal data.
  • We do not use the website to make automated legal, credit, hiring, or eligibility decisions about visitors.
03

Data categories

What data may be processed

ContextExamplesWhy it is used
Website visitPage URL, device/browser signals, approximate technical logs, security eventsTo serve the website, keep it secure, debug errors, and understand whether pages work.
Contact or booking requestEmail, phone number, call topic, source page, submitted timestampTo reply to the enquiry, prepare the call, and decide whether there is a fit.
Booking flowSelected time slot, attendee email, phone number, call topic, Google Calendar event metadata, Google Meet metadataTo show available times and create a Google Calendar event when a visitor books a call.
Anti-abuse checksreCAPTCHA Enterprise token and technical risk signalsTo reduce spam, fake bookings, form abuse, and automated submissions.
Optional analyticsGoogle Analytics events such as page view, contact open, booking slot selection, booking submit, and CTA clicksTo understand site performance and improve content, only after consent.
04

GDPR basis

Why each processing activity is allowed

ActivityPrimary legal basisReasoning
Responding to project enquiriesPre-contract steps and legitimate interestThe visitor asks Neuval to evaluate or discuss a possible project.
Scheduling a callPre-contract stepsThe booking flow exists to arrange a requested conversation.
Security, spam prevention, and service integrityLegitimate interestNeuval needs to protect the website, forms, calendar, and inbox from abuse.
Optional analyticsConsentAnalytics runs only after the visitor actively allows it.
Invoices, accounting, and legal records after a project startsLegal obligation and contract performanceBusiness records may need to be retained for accounting, tax, or legal reasons.
05

Service providers

Processors and external services

Neuval uses a small stack of external providers to operate the website and booking workflow. These services may process data as independent controllers, processors, or sub-processors depending on the exact feature.

ProviderRole in this websiteData involved
Firebase Hosting and Firebase FunctionsHosting, HTTPS delivery, API routing, serverless booking endpointsWebsite files, logs, request metadata, booking API payloads
Google Calendar and Google MeetAvailability lookup, event creation, attendee invite, and Meet link creationBooking time, attendee email, phone number and topic in the event description, Calendar and Meet metadata
Google reCAPTCHA EnterpriseBot and abuse protection for booking submissionsToken, browser and interaction signals used for risk analysis
Google Analytics 4Optional analytics after consentPage and event analytics connected to the GA4 measurement ID
Google FontsFont delivery for IBM Plex MonoBrowser request metadata when the font is requested
06

Cookies and local storage

Analytics and consent storage

The website stores a local preference named neuval_handshake so it can remember whether analytics was allowed or declined. This preference is used to avoid showing the same privacy choice repeatedly.

Google Analytics is not loaded unless the visitor clicks ALLOW. If analytics is declined, the website remains usable and the analytics tag is not requested.

Google reCAPTCHA Enterprise may load when the contact drawer is opened or a booking is submitted because it protects the booking form from abuse. Visitors who do not want to use the form can contact Neuval by email instead.

> Cookie policy and preference controls
07

Retention

How long data is kept

DataTypical retention
Unsubmitted form dataNot intentionally stored by Neuval. It remains only in the browser while the visitor is filling the form.
Booking enquiriesKept while evaluating, replying to, and following up on the enquiry. Leads that do not progress should be reviewed and removed when no longer useful.
Calendar booking dataKept in Google Calendar as long as needed for scheduling, attendance, records, and follow-up.
Analytics dataKept according to the Google Analytics property retention settings. Only collected after consent.
Security and hosting logsKept according to Firebase and Google Cloud operational retention settings.
Client and invoice recordsKept as required for accounting, tax, contract, and legal obligations.
08

GDPR rights

Your rights

Depending on the context and legal basis, people in the European Economic Area may request access, correction, deletion, restriction, portability, objection, or withdrawal of consent.

To exercise a right, email info@neuval.be. Neuval may need enough information to verify the request and locate the relevant record.

  • Access: ask what data is held about you.
  • Correction: ask to fix inaccurate or incomplete data.
  • Deletion: ask to delete data when there is no overriding reason to keep it.
  • Restriction: ask to limit processing in certain cases.
  • Portability: ask for data you provided in a usable format when applicable.
  • Objection: object to processing based on legitimate interest.
  • Withdraw consent: change your analytics preference at any time.
09

Supervisory authority

Complaints and official guidance

If a privacy concern cannot be resolved directly, you can contact the Belgian Data Protection Authority or the supervisory authority in your country.

> Belgian Data Protection Authority > GDPR Article 13 on information notices > European Data Protection Board guidance
10

Updates

Policy changes

This policy will be updated when the website, booking flow, analytics setup, providers, or legal requirements materially change.

SYS.LOG
Google Meet booking

Neuval concierge

Pick a time that works.

Take a recommended window, or choose the exact day and part of the day yourself.

Step 1 / Time

Recommended

The fastest good options from the live calendar.

Times are shown in your timezone.

Choose exactly

Pick an available day, then narrow it by time of day.

Step 2 / Details

Selected Google Meet time

What should we know before the call?

A short note is enough before the call.

NEUVAL // PRIVACY · Local preference only. Optional analytics after you allow. No selling, no dark patterns.
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